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1

Effects of Color as an Executional Cue in Advertising: They're in the Shade

Gorn, Gerald J., Chattopadhyay, Amitava, Yi, Tracey, Dahl, Darren W.

Journal:

Management Science

Année:

1997

Langue:

english

Fichier:

PDF, 2.28 MB

english, 1997

2

The good, the bad, and the ugly: Influence of aesthetics on product feature judgments

JoAndrea Hoegg, Joseph W. Alba, Darren W. Dahl

Journal:

Journal of Consumer Psychology

Année:

2010

Langue:

english

Fichier:

PDF, 844 KB

english, 2010

3

It's the Mind-Set That Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors

White, Katherine, MacDonnell, Rhiannon, Dahl, Darren W

Journal:

Journal of Marketing Research

Année:

2011

Langue:

english

Fichier:

PDF, 10.13 MB

english, 2011

4

Unconscious creativity: When can unconscious thought outperform conscious thought?

Yang, Haiyang, Chattopadhyay, Amitava, Zhang, Kuangjie, Dahl, Darren W.

Journal:

Journal of Consumer Psychology

Année:

2012

Langue:

english

Fichier:

PDF, 466 KB

english, 2012

5

Facilitating and Rewarding Creativity During New Product Development

Burroughs, James E, Dahl, Darren W, Moreau, C. Page, Chattopadhyay, Amitava, Gorn, Gerald J

Journal:

Journal of Marketing

Année:

2011

Langue:

english

Fichier:

PDF, 324 KB

english, 2011

6

The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users

Schreier, Martin, Fuchs, Christoph, Dahl, Darren W

Journal:

Journal of Marketing

Année:

2012

Langue:

english

Fichier:

PDF, 444 KB

english, 2012

7

Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students

DAHL, DARREN W., FRANKENBERGER, KRISTINA D., MANCHANDA, RAJESH V.

Journal:

Journal of Advertising Research

Année:

2003

Langue:

english

Fichier:

PDF, 663 KB

english, 2003

8

Sex in Advertising: Gender Differences and the Role of Relationship Commitment

Dahl, Darren W., Sengupta, Jaideep, Vohs, Kathleen D.

Journal:

Journal of Consumer Research

Année:

2009

Langue:

english

Fichier:

PDF, 303 KB

english, 2009

9

Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences

Hattula, Johannes D., Herzog, Walter, Dahl, Darren W., Reinecke, Sven

Journal:

Journal of Marketing Research

Année:

2015

Langue:

english

Fichier:

PDF, 1.10 MB

english, 2015

10

Focus! Creative Success Is Enjoyed Through Restricted Choice

Sellier, Anne-Laure, Dahl, Darren W

Journal:

Journal of Marketing Research

Année:

2011

Langue:

english

Fichier:

PDF, 244 KB

english, 2011

11

Clarity in Defining Product Design: Inspiring Research Opportunities for the Design Process

Journal:

Journal of Product Innovation Management

Année:

2011

Langue:

english

Fichier:

PDF, 63 KB

english, 2011

12

Should the Devil Sell Prada? Retail Rejection Increases Aspiring Consumers' Desire for the Brand

Ward, Morgan K., Dahl, Darren W.

Journal:

Journal of Consumer Research

Année:

2014

Langue:

english

Fichier:

PDF, 559 KB

english, 2014

13

Thinking Inside the Box: Why Consumers Enjoy Constrained Creative Experiences

Dahl, Darren W, Moreau, C. Page

Journal:

Journal of Marketing Research

Année:

2007

Langue:

english

Fichier:

PDF, 361 KB

english, 2007

14

All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands

Fuchs, Christoph, Prandelli, Emanuela, Schreier, Martin, Dahl, Darren W.

Journal:

Journal of Marketing

Année:

2013

Langue:

english

Fichier:

PDF, 308 KB

english, 2013

15

The Dark Side of Scarcity Promotions: How Exposure to Limited-Quantity Promotions Can Induce Aggression

Kristofferson, Kirk, McFerran, Brent, Morales, Andrea C., Dahl, Darren W.

Journal:

Journal of Consumer Research

Année:

2016

Langue:

english

Fichier:

PDF, 1.53 MB

english, 2016

16

Gender-related reactions to gratuitous sex appeals in advertising

Jaideep Sengupta, Darren W. Dahl

Journal:

Journal of Consumer Psychology

Année:

2008

Langue:

english

Fichier:

PDF, 2.06 MB

english, 2008

17

Motivational determinants of transportation into marketing narratives

Brent McFerran, Darren W. Dahl, Gerald J. Gorn, Heather Honea

Journal:

Journal of Consumer Psychology

Année:

2010

Langue:

english

Fichier:

PDF, 396 KB

english, 2010

18

The flip side of vanity sizing: How consumers respond to and compensate for larger than expected clothing sizes

Hoegg, JoAndrea, Scott, Maura L., Morales, Andrea C., Dahl, Darren W.

Journal:

Journal of Consumer Psychology

Année:

2014

Langue:

english

Fichier:

PDF, 382 KB

english, 2014

19

Review of Shane Mackinlay,Interpreting Excess: Jean-Luc Marion, Saturated Phenomena, and Hermeneutics

Journal:

Année:

2013

Langue:

english

Fichier:

PDF, 65 KB

english, 2013

20

Seeking the Ideal Level of Design Newness: Consumer Response to Radical and Incremental Product Design

Mugge, Ruth, Dahl, Darren W.

Journal:

Journal of Product Innovation Management

Année:

2013

Langue:

english

Fichier:

PDF, 458 KB

english, 2013

21

The Effect of Experiential Analogies on Consumer Perceptions and Attitudes

Goode, Miranda R, Dahl, Darren W, Moreau, C. Page

Journal:

Journal of Marketing Research

Année:

2010

Langue:

english

Fichier:

PDF, 494 KB

english, 2010

22

The Influence and Value of Analogical Thinking During New Product Ideation

Dahl, Darren W., Moreau, Page

Journal:

Journal of Marketing Research

Année:

2002

Langue:

english

Fichier:

PDF, 142 KB

english, 2002

23

The argument for consumer-based strategy papers

Dahl, Darren W.

Journal:

Journal of the Academy of Marketing Science

Année:

2016

Langue:

english

Fichier:

PDF, 187 KB

english, 2016

24

The importance of visualisation in concept design

Darren W Dahl, Amitava Chattopadhyay, Gerald J Gorn

Journal:

Année:

2001

Langue:

english

Fichier:

PDF, 206 KB

english, 2001

25

Might an overweight waitress make you eat more? How the body type of others is sufficient to alter our food consumption

Brent McFerran, Darren W. Dahl, Gavan J. Fitzsimons, Andrea C. Morales

Journal:

Journal of Consumer Psychology

Année:

2010

Langue:

english

Fichier:

PDF, 380 KB

english, 2010

26

To Be or Not Be? The Influence of Dissociative Reference Groups on Consumer Preferences

Katherine White, Darren W. Dahl

Journal:

Journal of Consumer Psychology

Année:

2006

Langue:

english

Fichier:

PDF, 3.03 MB

english, 2006

27

Social Influence and Consumer Behavior

Journal:

Journal of Consumer Research

Année:

2013

Langue:

english

Fichier:

PDF, 168 KB

english, 2013

28

I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others

McFerran, Brent, Dahl, Darren W., Fitzsimons, Gavan J., Morales, Andrea C.

Journal:

Journal of Consumer Research

Année:

2010

Langue:

english

Fichier:

PDF, 361 KB

english, 2010

29

The Influence and Value of Analogical Thinking during New Product Ideation

Darren W. Dahl and Page Moreau

Journal:

Journal of Marketing Research

Année:

2002

Langue:

english

Fichier:

PDF, 2.91 MB

english, 2002

30

Fairness and Discounts: The Subjective Value of a Bargain

Peter R. Darke and Darren W. Dahl

Journal:

Journal of Consumer Psychology

Année:

2003

Langue:

english

Fichier:

PDF, 371 KB

english, 2003

31

Consumer Contamination: How Consumers React to Products Touched by Others

Argo, Jennifer J, Dahl, Darren W, Morales, Andrea C

Journal:

Journal of Marketing

Année:

2006

Langue:

english

Fichier:

PDF, 162 KB

english, 2006

32

Self-Threat and Product Failure: How Internal Attributions of Blame Affect Consumer Complaining Behavior

Dunn, Lea, Dahl, Darren W

Journal:

Journal of Marketing Research

Année:

2012

Langue:

english

Fichier:

PDF, 198 KB

english, 2012

33

The Role of Imagination-Focused Visualization on New Product Evaluation

Min Zhao, Steve Hoeffler and Darren W. Dahl

Journal:

Journal of Marketing Research

Année:

2009

Langue:

english

Fichier:

PDF, 1.89 MB

english, 2009

34

Thinking inside the Box: Why Consumers Enjoy Constrained Creative Experiences

Darren W. Dahl and C. Page Moreau

Journal:

Journal of Marketing Research

Année:

2007

Langue:

english

Fichier:

PDF, 2.47 MB

english, 2007

35

Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices

Olson, Jenny G., Mcferran, Brent, Morales, Andrea C., Dahl, Darren W.

Journal:

Journal of Consumer Research

Année:

2016

Langue:

english

Fichier:

PDF, 231 KB

english, 2016

36

Does It Pay to shock?

Dahl, Darren W., Frankenberger, Kristina D., Manchandra, Rajesh V.

Journal:

Journal of Advertising Research

Année:

2003

Langue:

english

Fichier:

PDF, 925 KB

english, 2003

37

Successfully Communicating a Cocreated Innovation

Wang, Helen Si, Noble, Charles H., Dahl, Darren W., Park, Sungho

Journal:

Journal of Marketing

Année:

2019

Langue:

english

Fichier:

PDF, 1.24 MB

english, 2019

38

Trickle-Round Signals: When Low Status Is Mixed with High

Bellezza, Silvia, Berger, Jonah, Hoegg, JoAndrea, Dahl, Darren W, Campbell, Margaret C

Journal:

Journal of Consumer Research

Année:

2019

Langue:

english

Fichier:

PDF, 1.06 MB

english, 2019

39

Hearing Voices: The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising

Amitava Chattopadhyay, Darren W. Dahl, Robin J.B. Ritchie, Kimary N. Shahin

Journal:

Journal of Consumer Psychology

Année:

2003

Langue:

english

Fichier:

PDF, 1005 KB

english, 2003

40

Three Rs of Interpersonal Consumer Guilt: Relationship, Reciprocity, Reparation

Darren W. Dahl, Heather Honea, Rajesh V. Manchanda

Journal:

Journal of Consumer Psychology

Année:

2005

Langue:

english

Fichier:

PDF, 1.06 MB

english, 2005

41

On the Relationship Between Students’ Perceptions of Teaching Quality, Methods of Assessment, and Satisfaction

Smimou, Kamal, Dahl, Darren W.

Journal:

Journal of Education for Business

Année:

2012

Langue:

english

Fichier:

PDF, 231 KB

english, 2012

42

The Promotion Affect Scale: Defining the Affective Dimensions of Promotion

Heather Honea, Darren W. Dahl

Journal:

Journal of Business Research

Année:

2005

Langue:

english

Fichier:

PDF, 472 KB

english, 2005

43

Hearing Voices: The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising

Amitava Chattopadhyay, Darren W. Dahl, Robin J. B. Ritchie and Kimary N. Shahin

Journal:

Journal of Consumer Psychology

Année:

2003

Langue:

english

Fichier:

PDF, 270 KB

english, 2003

44

Innovation Aesthetics: The Relationship between Category Cues, Categorization Certainty, and Newness Perceptions

Goode, Miranda R., Dahl, Darren W., Moreau, C. Page

Journal:

Journal of Product Innovation Management

Année:

2013

Langue:

english

Fichier:

PDF, 431 KB

english, 2013

45

Positive Consumer Contagion: Responses to Attractive Others in a Retail Context

Argo, Jennifer J, Dahl, Darren W, Morales, Andrea C

Journal:

Journal of Marketing Research

Année:

2008

Langue:

english

Fichier:

PDF, 177 KB

english, 2008

46

The Role of Imagination-Focused Visualization on New Product Evaluation

Zhao, Min, Hoeffler, Steve, Dahl, Darren W

Journal:

Journal of Marketing Research

Année:

2009

Langue:

english

Fichier:

PDF, 174 KB

english, 2009

47

When do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue

White, Katherine, Lin, Lily, Dahl, Darren W., Ritchie, Robin

Journal:

Journal of Marketing Research

Année:

2015

Langue:

english

Fichier:

PDF, 1.08 MB

english, 2015

48

The Use of Visual Mental Imagery in New Product Design

Darren W. Dahl, Amitava Chattopadhyay and Gerald J. Gorn

Journal:

Journal of Marketing Research

Année:

1999

Langue:

english

Fichier:

PDF, 1.64 MB

english, 1999

49

Positive Consumer Contagion: Responses to Attractive Others in a Retail Context

Jennifer J. Argo, Darren W. Dahl and Andrea C. Morales

Journal:

Journal of Marketing Research

Année:

2008

Langue:

english

Fichier:

PDF, 2.28 MB

english, 2008

50

Le sexe en publicité : différences selon le genre et rôle de l'engagement relationnel

Darren W. Dahl, Jaideep Sengupta and Kathleen D. Vohs

Journal:

Recherche et Applications en Marketing

Année:

2010

Fichier:

PDF, 3.35 MB

2010