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It's the Mind-Set That Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors
White, Katherine, MacDonnell, Rhiannon, Dahl, Darren WVolume:
48
Langue:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.48.3.472
Date:
June, 2011
Fichier:
PDF, 10.13 MB
english, 2011