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Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students
DAHL, DARREN W., FRANKENBERGER, KRISTINA D., MANCHANDA, RAJESH V.Volume:
43
Langue:
english
Journal:
Journal of Advertising Research
DOI:
10.1017/S0021849903030332
Date:
September, 2003
Fichier:
PDF, 663 KB
english, 2003