The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors
Hudson, Simon, Huang, Li, Roth, Martin S., Madden, Thomas J.Langue:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2015.06.004
Date:
July, 2015
Fichier:
PDF, 894 KB
english, 2015
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