International Journal of Research in Marketing

Description:

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The purpose of the International Journal of Research in Marketing (IJRM) is to provide a high-quality medium, through which both developments in marketing theory and thought and results of empirical research can be communicated to those active in marketing research as well as those wishing to be informed about progress in the field. IJRM aims to contribute to the body of knowledge about research in marketing by performing an integrative function, publishing theoretical and empirical articles from all countries and with different disciplinary approaches. IJRM covers the entire area of marketing: profit as well as non-profit marketing, consumer behaviour, product decisions, pricing marketing communication, marketing channels, strategic marketing planning, industrial marketing, international marketing etc. Methodological subject areas to be covered are, for example, the philosophical basis of marketing theory and research, the confrontation of different research traditions, and theoretical reflections on the nature, scope, and boundaries of marketing. Special attention will be paid to topics such as comparative marketing, cross-cultural aspects of marketing, the relationship between government and marketing, and marketing and society.