
In good and bad times: the interpersonal nature of brand love in service relationships
Long‐Tolbert, Sylvia J., Gammoh, Bashar S.Volume:
26
Langue:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876041211257882
Date:
September, 2012
Fichier:
PDF, 150 KB
english, 2012