Journal of Services Marketing
| Editeur:: | Emerald Group Publishing Limited |
| ISSN: | 0887-6045 |
Description:
The Journal of Services Marketing provides a specialist source of academic information in the field, providing insights into consumer behaviour, how they react to service encounters and the factors dictating marketing success or failure. It not only details the latest research and concepts, but also examines the theoretical and managerial implications - suggesting future research opportunities and how to turn the information into profitable practice. Cutting through boundaries between service businesses, service industries, nations and economies, it provides a valuable source of knowledge and information for both academics and corporate practitioners. Every article published in the Journal of Services Marketing has been subject to a double blind review process to ensure its relevance and quality.
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