Volume 44; Issue 11/12

European Journal of Marketing

Volume 44; Issue 11/12
1

Consumer responses to ecolabels

Thøgersen, John, Haugaard, Pernille, Olesen, Anja
Journal:
European Journal of Marketing
Année:
2010
Langue:
english
Fichier:
PDF, 156 KB
english, 2010
2

Building corporate reputation with stakeholders

Dickinson‐Delaporte, Sonia, Beverland, Michael, Lindgreen, Adam
Journal:
European Journal of Marketing
Année:
2010
Langue:
english
Fichier:
PDF, 116 KB
english, 2010
3

International marketing decision governance, standardisation, and performance

Chung, Henry F.L.
Journal:
European Journal of Marketing
Année:
2010
Langue:
english
Fichier:
PDF, 214 KB
english, 2010
4

Internationalization and innovation in a network relationship context

Chetty, Sylvie K., Stangl, Loren M.
Journal:
European Journal of Marketing
Année:
2010
Langue:
english
Fichier:
PDF, 251 KB
english, 2010
5

Consumer adoption of technological innovations

Antioco, Michael, Kleijnen, Mirella
Journal:
European Journal of Marketing
Année:
2010
Langue:
english
Fichier:
PDF, 449 KB
english, 2010
9

The “killer” ad: an assessment of advertising violence

Söderlund, Magnus, Dahlén, Micael
Journal:
European Journal of Marketing
Année:
2010
Langue:
english
Fichier:
PDF, 336 KB
english, 2010
10

The risk reduction role of advertising in relation to price rigidity

Chen, Guan‐Ru
Journal:
European Journal of Marketing
Année:
2010
Langue:
english
Fichier:
PDF, 217 KB
english, 2010
12

Visual product aesthetics

Mowen, John C., Fang, Xiang, Scott, Kristin
Journal:
European Journal of Marketing
Année:
2010
Langue:
english
Fichier:
PDF, 252 KB
english, 2010