Volume 30; Issue 9

European Journal of Marketing

Volume 30; Issue 9
2

Moving the drama into the factory: the contribution of metaphors to services research

Année:
1996
Langue:
english
Fichier:
PDF, 213 KB
english, 1996
3

Advertising comedy in electronic drama

Année:
1996
Langue:
english
Fichier:
PDF, 207 KB
english, 1996
5

A dramaturgical view of the health care service encounter

Année:
1996
Langue:
english
Fichier:
PDF, 63 KB
english, 1996