Volume 48; Issue 1

California Management Review

Volume 48; Issue 1
1

Consuming Technology: Why Marketers Sometimes Get It Wrong

Année:
2005
Langue:
english
Fichier:
PDF, 2.55 MB
english, 2005
2

How to Delight Your Customers

Année:
2005
Langue:
english
Fichier:
PDF, 435 KB
english, 2005
3

A Garage and an Idea: What More Does an Entrepreneur Need?

Année:
2005
Langue:
english
Fichier:
PDF, 501 KB
english, 2005
4

Three Decades of Scenario Planning in Shell

Année:
2005
Langue:
english
Fichier:
PDF, 549 KB
english, 2005
5

Stanford and Silicon Valley: Lessons on Becoming a High-Tech Region

Année:
2005
Langue:
english
Fichier:
PDF, 479 KB
english, 2005
6

The Well-Timed Strategy: Managing the Business Cycle

Année:
2005
Langue:
english
Fichier:
PDF, 557 KB
english, 2005
7

Unlocking Sustained Business Value from IT Investments

Année:
2005
Langue:
english
Fichier:
PDF, 443 KB
english, 2005