Volume 34; Issue 1

Marketing Science

Volume 34; Issue 1
1

Estimating a Model of Strategic Network Choice: The Convenience-Store Industry in Okinawa

Nishida, Mitsukuni
Journal:
Marketing Science
Année:
2015
Langue:
english
Fichier:
PDF, 1.32 MB
english, 2015
3

Design Innovativeness and Product Sales' Evolution

Rubera, Gaia
Journal:
Marketing Science
Année:
2015
Langue:
english
Fichier:
PDF, 592 KB
english, 2015
4

The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred

Wedel, Michel, Pieters, Rik
Journal:
Marketing Science
Année:
2015
Langue:
english
Fichier:
PDF, 2.21 MB
english, 2015
5

Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs

Gopalakrishnan, Arun, Iyengar, Raghuram, Meyer, Robert J.
Journal:
Marketing Science
Année:
2015
Langue:
english
Fichier:
PDF, 411 KB
english, 2015
6

Learning from Experience, Simply

Lin, Song, Zhang, Juanjuan, Hauser, John R.
Journal:
Marketing Science
Année:
2015
Langue:
english
Fichier:
PDF, 373 KB
english, 2015
7

Risk Preferences and Demand Drivers of Extended Warranties

Jindal, Pranav
Journal:
Marketing Science
Année:
2015
Langue:
english
Fichier:
PDF, 358 KB
english, 2015
8

Aggregation Bias in Sponsored Search Data: The Curse and the Cure

Abhishek, Vibhanshu, Hosanagar, Kartik, Fader, Peter S.
Journal:
Marketing Science
Année:
2015
Langue:
english
Fichier:
PDF, 374 KB
english, 2015
9

Focus On Authors

Journal:
Marketing Science
Année:
2015
Langue:
english
Fichier:
PDF, 117 KB
english, 2015
10

Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol

Shriver, Scott K.
Journal:
Marketing Science
Année:
2015
Langue:
english
Fichier:
PDF, 343 KB
english, 2015