Volume 23; Issue 3

Marketing Science

Volume 23; Issue 3
1

A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules

Timothy J. Gilbride and Greg M. Allenby
Journal:
Marketing Science
Année:
2004
Langue:
english
Fichier:
PDF, 2.88 MB
english, 2004
2

A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules

Gilbride, Timothy J., Allenby, Greg M.
Journal:
Marketing Science
Année:
2004
Langue:
english
Fichier:
PDF, 291 KB
english, 2004
3

Modeling Browsing Behavior at Multiple Websites

Park, Young-Hoon, Fader, Peter S.
Journal:
Marketing Science
Année:
2004
Langue:
english
Fichier:
PDF, 369 KB
english, 2004
4

Decomposing the Sales Promotion Bump with Store Data

van Heerde, Harald J., Leeflang, Peter S. H., Wittink, Dick R.
Journal:
Marketing Science
Année:
2004
Langue:
english
Fichier:
PDF, 251 KB
english, 2004
5

Who Benefits from Store Brand Entry?

Pauwels, Koen, Srinivasan, Shuba
Journal:
Marketing Science
Année:
2004
Langue:
english
Fichier:
PDF, 331 KB
english, 2004
6

The Effects of Free Sample Promotions on Incremental Brand Sales

Kapil Bawa and Robert Shoemaker
Journal:
Marketing Science
Année:
2004
Langue:
english
Fichier:
PDF, 3.99 MB
english, 2004
7

Technological Advances, Transaction Costs, and Consumer Welfare

Rajeev K. Tyagi
Journal:
Marketing Science
Année:
2004
Langue:
english
Fichier:
PDF, 2.00 MB
english, 2004
8

The Effects of Free Sample Promotions on Incremental Brand Sales

Bawa, Kapil, Shoemaker, Robert
Journal:
Marketing Science
Année:
2004
Langue:
english
Fichier:
PDF, 283 KB
english, 2004
10

Communication Strategies and Product Line Design

J. Miguel Villas-Boas
Journal:
Marketing Science
Année:
2004
Langue:
english
Fichier:
PDF, 2.61 MB
english, 2004
11

Modeling Browsing Behavior at Multiple Websites

Young-Hoon Park and Peter S. Fader
Journal:
Marketing Science
Année:
2004
Langue:
english
Fichier:
PDF, 4.73 MB
english, 2004
12

Technological Advances, Transaction Costs, and Consumer Welfare

Tyagi, Rajeev K.
Journal:
Marketing Science
Année:
2004
Langue:
english
Fichier:
PDF, 195 KB
english, 2004
13

Costs and Benefits of Inducing Intrabrand Competition: The Role of Limited Liability

Ramarao Desiraju
Journal:
Marketing Science
Année:
2004
Langue:
english
Fichier:
PDF, 3.85 MB
english, 2004
14

Communication Strategies and Product Line Design

Villas-Boas, J. Miguel
Journal:
Marketing Science
Année:
2004
Langue:
english
Fichier:
PDF, 241 KB
english, 2004
15

A Thanks to the Many Individuals Who Make Publication of "Marketing Science" Possible

Journal:
Marketing Science
Année:
2004
Langue:
english
Fichier:
PDF, 678 KB
english, 2004
17

Decomposing the Sales Promotion Bump with Store Data

Harald J. van Heerde, Peter S. H. Leeflang and Dick R. Wittink
Journal:
Marketing Science
Année:
2004
Langue:
english
Fichier:
PDF, 3.76 MB
english, 2004
18

Partial-Repeat-Bidding in the Name-Your-Own-Price Channel

Fay, Scott
Journal:
Marketing Science
Année:
2004
Langue:
english
Fichier:
PDF, 223 KB
english, 2004
19

Who Benefits from Store Brand Entry?

Koen Pauwels and Shuba Srinivasan
Journal:
Marketing Science
Année:
2004
Langue:
english
Fichier:
PDF, 5.20 MB
english, 2004
20

Front Matter

Journal:
Marketing Science
Année:
2004
Langue:
english
Fichier:
PDF, 2.08 MB
english, 2004
21

Costs and Benefits of Inducing Intrabrand Competition: The Role of Limited Liability

Desiraju, Ramarao
Journal:
Marketing Science
Année:
2004
Langue:
english
Fichier:
PDF, 347 KB
english, 2004
23

A Thanks to the Many Individuals Who Make Publication of Marketing Science Possible

Journal:
Marketing Science
Année:
2004
Langue:
english
Fichier:
PDF, 105 KB
english, 2004
24

Focus on Authors

Journal:
Marketing Science
Année:
2004
Langue:
english
Fichier:
PDF, 96 KB
english, 2004
26

Partial-Repeat-Bidding in the Name-Your-Own-Price Channel

Scott Fay
Journal:
Marketing Science
Année:
2004
Langue:
english
Fichier:
PDF, 2.67 MB
english, 2004
27

Back Matter

Journal:
Marketing Science
Année:
2004
Langue:
english
Fichier:
PDF, 2.39 MB
english, 2004