Volume 18; Issue 1-2

Marketing Letters

Volume 18; Issue 1-2
2

The positive and negative effects of inventory on category purchase: An empirical analysis

Année:
2007
Langue:
english
Fichier:
PDF, 277 KB
english, 2007
3

Shelf sequence and proximity effects on online grocery choices

Année:
2007
Langue:
english
Fichier:
PDF, 259 KB
english, 2007
4

The influence of TV viewing on consumers' body images and related consumption behavior

Année:
2007
Langue:
english
Fichier:
PDF, 271 KB
english, 2007
5

Strategy and response to purchase intention questions

Année:
2007
Langue:
english
Fichier:
PDF, 248 KB
english, 2007
7

On dynamic selection of households for direct marketing based on Markov chain models with memory

Année:
2007
Langue:
english
Fichier:
PDF, 219 KB
english, 2007
8

Brand extension naming strategies: An exploratory study of the impact of brand traits

Année:
2007
Langue:
english
Fichier:
PDF, 204 KB
english, 2007
10

The Influence of TV Viewing on Consumers' Body Images and Related Consumption Behavior

Année:
2007
Langue:
english
Fichier:
PDF, 1.37 MB
english, 2007
11

Strategy and Response to Purchase Intention Questions

Année:
2007
Langue:
english
Fichier:
PDF, 1.26 MB
english, 2007
12

The Positive and Negative Effects of Inventory on Category Purchase: An Empirical Analysis

Année:
2007
Langue:
english
Fichier:
PDF, 1.21 MB
english, 2007
15

On Dynamic Selection of Households for Direct Marketing Based on Markov Chain Models with Memory

Année:
2007
Langue:
english
Fichier:
PDF, 873 KB
english, 2007
16

Brand Extension Naming Strategies: An Exploratory Study of the Impact of Brand Traits

Année:
2007
Langue:
english
Fichier:
PDF, 963 KB
english, 2007
17

Front Matter

Année:
2007
Langue:
english
Fichier:
PDF, 181 KB
english, 2007
19

Shelf Sequence and Proximity Effects on Online Grocery Choices

Année:
2007
Langue:
english
Fichier:
PDF, 1.41 MB
english, 2007