Volume 50; Issue 2

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Journal of Marketing
Volume 50; Issue 2

Journal of Marketing

Volume 50; Issue 2

1

The Marketing Concept: What It Is and What It Is Not

Franklin S. Houston

Journal:

Journal of Marketing

Année:

1986

Langue:

english

Fichier:

PDF, 258 KB

english, 1986

2

The Nine Nations of North America and the Value Basis of Geographic Segmentation

Journal:

Journal of Marketing

Année:

1986

Langue:

english

Fichier:

PDF, 387 KB

english, 1986

3

A Model for Studying R&D. Marketing Interface in the Product Innovation Process

Ashok K. Gupta, S. P. Raj and David Wilemon

Journal:

Journal of Marketing

Année:

1986

Langue:

english

Fichier:

PDF, 381 KB

english, 1986

4

Horizontal Cooperative Sales Promotion: A Framework for Classification and Additional Perspectives

P. "Rajan" Varadarajan

Journal:

Journal of Marketing

Année:

1986

Langue:

english

Fichier:

PDF, 454 KB

english, 1986

5

The Distorted Mirror: Reflections on the Unintended Consequences of Advertising

Richard W. Pollay

Journal:

Journal of Marketing

Année:

1986

Langue:

english

Fichier:

PDF, 671 KB

english, 1986

6

Marketing Literature Review

Journal:

Journal of Marketing

Année:

1986

Langue:

english

Fichier:

PDF, 708 KB

english, 1986

7

Erratum: Selected Effects of Salesperson Sex and Attractiveness in Direct Mail Advertisements

Marjorie J. Caballero and William M. Pride

Journal:

Journal of Marketing

Année:

1986

Langue:

english

Fichier:

PDF, 91 KB

english, 1986

8

Research Developments in International Marketingby Peter Turnbull; Stanley J. Paliwoda;Marketing Aspects of International Businessby Gerald M. Hampton; Aart van Gent

Review by: S. Tamer Cavusgil

Journal:

Journal of Marketing

Année:

1986

Langue:

english

Fichier:

PDF, 152 KB

english, 1986

9

The Marketing Edge: Making Strategies Workby Thomas V. Bonoma

Review by: George Day

Journal:

Journal of Marketing

Année:

1986

Langue:

english

Fichier:

PDF, 146 KB

english, 1986

10

Buyers' and Sellers' Explanations for Product Failure: Who Done It?

Valerie S. Folkes and Barbara Kotsos

Journal:

Journal of Marketing

Année:

1986

Langue:

english

Fichier:

PDF, 377 KB

english, 1986

11

A Consumer Expenditure Approach to Estimating the Size of the Underground Economy

Kevin F. McCrohan and James D. Smith

Journal:

Journal of Marketing

Année:

1986

Langue:

english

Fichier:

PDF, 596 KB

english, 1986

12

Back Matter

Journal:

Journal of Marketing

Année:

1986

Langue:

english

Fichier:

PDF, 1.02 MB

english, 1986

13

Legal Developments in Marketing

Journal:

Journal of Marketing

Année:

1986

Langue:

english

Fichier:

PDF, 677 KB

english, 1986

14

Shaping an American Institution: Robert E. Wood and Sears, Roebuckby James C. Worthy

Review by: Donald F. Dixon

Journal:

Journal of Marketing

Année:

1986

Langue:

english

Fichier:

PDF, 231 KB

english, 1986

15

Front Matter

Journal:

Journal of Marketing

Année:

1986

Langue:

english

Fichier:

PDF, 1.36 MB

english, 1986

16

Buyers' and Sellers' Explanations for Product Failure: Who Done It?

Folkes, Valerie S., Kotsos, Barbara

Journal:

Journal of Marketing

Année:

1986

Langue:

english

Fichier:

PDF, 1012 KB

english, 1986

17

The Marketing Concept: What it is and What it is Not

Houston, Franklin S.

Journal:

Journal of Marketing

Année:

1986

Langue:

english

Fichier:

PDF, 1008 KB

english, 1986

18

A Model for Studying R&D–Marketing Interface in the Product Innovation Process

Gupta, Ashok K., Raj, S. P., Wilemon, David

Journal:

Journal of Marketing

Année:

1986

Fichier:

PDF, 1.44 MB

1986

19

The Distorted Mirror: Reflections on the Unintended Consequences of Advertising

Pollay, Richard W.

Journal:

Journal of Marketing

Année:

1986

Langue:

english

Fichier:

PDF, 2.31 MB

english, 1986

20

Horizontal Cooperative Sales Promotion: A Framework for Classification and Additional Perspectives

Varadarajan, P. “Rajan”

Journal:

Journal of Marketing

Année:

1986

Langue:

english

Fichier:

PDF, 1.60 MB

english, 1986

21

A Consumer Expenditure Approach to Estimating the Size of the Underground Economy

McCrohan, Kevin F., Smith, James D.

Journal:

Journal of Marketing

Année:

1986

Langue:

english

Fichier:

PDF, 1.57 MB

english, 1986

22

Legal Developments in Marketing

Journal:

Journal of Marketing

Année:

1986

Langue:

english

Fichier:

PDF, 1.86 MB

english, 1986

23

Marketing Literature Review

Journal:

Journal of Marketing

Année:

1986

Langue:

english

Fichier:

PDF, 2.08 MB

english, 1986

24

Marketing Literature Review

Journal:

Journal of Marketing

Année:

1986

Fichier:

PDF, 2.08 MB

1986

25

Erratum

Caballero, Marjorie J., Pride, William M.

Journal:

Journal of Marketing

Année:

1986

Fichier:

PDF, 214 KB

1986

26

Book Review

Cavusgil, S. Tamer

Journal:

Journal of Marketing

Année:

1986

Fichier:

PDF, 573 KB

1986

27

Book Review: Shaping an American Institution: Robert E. Wood and Sears, Roebuck

Dixon, Donald F.

Journal:

Journal of Marketing

Année:

1986

Fichier:

PDF, 633 KB

1986