Campagne de collecte 15 septembre 2024 – 1 octobre 2024 C'est quoi, la collecte de fonds?

Volume 33; Issue 1

Main
Journal of Marketing
Volume 33; Issue 1

Journal of Marketing

Volume 33; Issue 1

1

Broadening the Concept of Marketing

Philip Kotler and Sidney J. Levy

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 275 KB

english, 1969

2

Social Class and Commercial Bank Credit Card Usage

H. Lee Mathews and John W. Slocum, Jr.

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 335 KB

english, 1969

3

Overview of Title Transfer

Review by: Kenneth P. Uhl

Journal:

Journal of Marketing

Année:

1969

Fichier:

PDF, 120 KB

1969

4

Is Impulse Purchasing Really a Useful Concept for Marketing Decisions?

David T. Kollat and Ronald P. Willett

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 266 KB

english, 1969

5

Overview of Title Transfer

Review by: Kenneth P. Uhl

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 120 KB

english, 1969

6

Physical Distribution Development, Current Status, and Potential

Donald J. Bowersox

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 373 KB

english, 1969

7

Multinational Product Planning: Strategic Alternatives

Warren J. Keegan

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 230 KB

english, 1969

8

The Federal Trade Commission and the Regulation of Advertising in the Consumer Interest

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 255 KB

english, 1969

9

New Pedagogical Impact

Review by: Lawrence C. Lockley

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 173 KB

english, 1969

10

Some Observations on the Impact of Antitrust Merger Policy on Marketing

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 408 KB

english, 1969

11

How to Plan New Products, Improve Old Ones, and Create Better Advertising

Dik Warren Twedt

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 244 KB

english, 1969

12

Systems Analysis at the Public-Private Marketing Frontier

William R. King

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 292 KB

english, 1969

13

Consuming Omnibus

Review by: Edna Douglas

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 184 KB

english, 1969

14

Theory, Function and Tradition

Review by: Harvey L. Vredenburg

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 126 KB

english, 1969

15

Clear, Brief and Conventional

Review by: Richard H. Schulze

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 125 KB

english, 1969

16

Can Europe Make It?

Review by: J. Boddewyn

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 118 KB

english, 1969

17

Back Matter

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 207 KB

english, 1969

18

Ideas for Any Manager

Review by: Wendell D. Metcalf

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 133 KB

english, 1969

19

Environmental Frameworks and Behavioral Responses

Review by: Reed Moyer

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 172 KB

english, 1969

20

Marketing's Changing Social Relationships

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 341 KB

english, 1969

21

Teaching and Performance

Review by: James M. Patterson

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 185 KB

english, 1969

22

From the Editor

Eugene J. Kelley

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 139 KB

english, 1969

23

Painstaking and Improved

Review by: Edwin C. Greif

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 126 KB

english, 1969

24

The Hallmark of a Profession

Robert J. Holloway

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 399 KB

english, 1969

25

Forensic Gladiators May Agree

Review by: George Schwartz

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 266 KB

english, 1969

26

Legal Developments in Marketing

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 824 KB

english, 1969

27

Optimization and Relevance

Review by: Robert G. Murdick

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 217 KB

english, 1969

28

Volume Information

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 334 KB

english, 1969

29

The Future for Trading Stamps and Games

Fred C. Allvine

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 471 KB

english, 1969

30

Brainstorming to Type Selection

Review by: Donald C. Marschner

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 259 KB

english, 1969

31

Marketing and the United States Supreme Court, 1965-1968

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 497 KB

english, 1969

32

Perspective on Public Policy: Comments on the "Great Debate"

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 500 KB

english, 1969

33

Marketing Abstracts

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 895 KB

english, 1969

34

Reavis Cox

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 234 KB

english, 1969

35

Leitmotifs Are Many

Review by: Neil Bruce Holbert

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 192 KB

english, 1969

36

Front Matter

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 207 KB

english, 1969

37

Social Class and Commercial Bank Credit Card Usage

Mathews, H. Lee, Slocum, John W.

Journal:

Journal of Marketing

Année:

1969

Fichier:

PDF, 911 KB

1969

38

Social Class and Commercial Bank Credit Card Usage

Mathews, H. Lee, Slocum, John W.

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 911 KB

english, 1969

39

Marketing's Changing Social Relationships

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 1.18 MB

english, 1969

40

How to Plan New Products, Improve Old Ones, and Create Better Advertising

Twedt, Dik Warren

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 755 KB

english, 1969

41

Marketing's Changing Social Relationships

Journal:

Journal of Marketing

Année:

1969

Fichier:

PDF, 1.18 MB

1969

42

Physical Distribution Development, Current Status, and Potential

Bowersox, Donald J.

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 1.20 MB

english, 1969

43

The Future for Trading Stamps and Games

Allvine, Fred C.

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 1.04 MB

english, 1969

44

The Hallmark of a Profession

Holloway, Robert J.

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 928 KB

english, 1969

45

Perspective on Public Policy: Comments on the “Great Debate”

Stern, Louis W.

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 1.18 MB

english, 1969

46

Leaders in Marketing: Reavis Cox

Wright, John S.

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 555 KB

english, 1969

47

The Hallmark of a Profession

Holloway, Robert J.

Journal:

Journal of Marketing

Année:

1969

Fichier:

PDF, 928 KB

1969

48

Some Observations on the Impact of Antitrust Merger Policy on Marketing

Narver, John C.

Journal:

Journal of Marketing

Année:

1969

Langue:

english

Fichier:

PDF, 1.27 MB

english, 1969

49

Some Observations on the Impact of Antitrust Merger Policy on Marketing

Narver, John C.

Journal:

Journal of Marketing

Année:

1969

Fichier:

PDF, 1.27 MB

1969

50

Book Review: Consuming Omnibus … Consumption Economics: A Multidisciplinary Approach

Journal:

Journal of Marketing

Année:

1969

Fichier:

PDF, 549 KB

1969

51

Systems Analysis at the Public-Private Marketing Frontier

King, William R.

Journal:

Journal of Marketing

Année:

1969

Fichier:

PDF, 1003 KB

1969

52

Book Review: Theory, Function and Tradition … Retailing: Concepts and Decisions

Vredenburg, Harvey L.

Journal:

Journal of Marketing

Année:

1969

Fichier:

PDF, 366 KB

1969

53

Book Review: Brainstorming to Type Selection … Advertising

Marschner, Donald C.

Journal:

Journal of Marketing

Année:

1969

Fichier:

PDF, 568 KB

1969

54

Book Review: Ideas for any Manager … the Effective Sales Manager

Metcalf, Wendell D.

Journal:

Journal of Marketing

Année:

1969

Fichier:

PDF, 378 KB

1969

55

Book Review: Can Europe Make It? … Enterprise in Transition; an Analysis of European and American Practice

Journal:

Journal of Marketing

Année:

1969

Fichier:

PDF, 460 KB

1969

56

Book Review: Clear, Brief and Conventional … Planning Next Year's Profits

Schulze, Richard H.

Journal:

Journal of Marketing

Année:

1969

Fichier:

PDF, 381 KB

1969

57

Book Review: Leitmotifs are Many … Analytical Viewpoints in Marketing Management

Holbert, Neil Bruce

Journal:

Journal of Marketing

Année:

1969

Fichier:

PDF, 425 KB

1969

58

Book Review: New Pedagogical Impact …Marketing in a Changing Environment

Lockley, Lawrence C.

Journal:

Journal of Marketing

Année:

1969

Fichier:

PDF, 535 KB

1969

59

Book Review: Painstaking and Improved … Marketing Management

Greif, Edwin C.

Journal:

Journal of Marketing

Année:

1969

Fichier:

PDF, 439 KB

1969

60

Announcements

Journal:

Journal of Marketing

Année:

1969

Fichier:

PDF, 167 KB

1969