Volume 17; Issue 1

Journal of Marketing

Volume 17; Issue 1
1

The Spokane Wholesale Marketby Rayburn D. Tousley; Robert F. Lanzillotti

Review by: Arthur Kroeger
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 137 KB
english, 1952
2

Research in Marketing

James H. Lorie and Robert Bartels
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 604 KB
english, 1952
3

Price Policies in the Cigarette Industryby William H. Nicholls

Review by: Charles F. Phillips
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 188 KB
english, 1952
4

The Citizen's Stake in Price Controlby Robert A. Brady

Review by: Glenn N. Merry
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 156 KB
english, 1952
5

International Trade Principles and Practicesby Paul V. Horn

Review by: Roy H. Paynter
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 119 KB
english, 1952
6

Operating Results of Department and Specialty Store Branchesby Milton P. Brown

Review by: John Pagani
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 163 KB
english, 1952
7

[A Note on "a Method of Pre-Evaluating Merchandise Offerings"]: Rejoinder

E. L. Quenon
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 108 KB
english, 1952
8

The Economics of the International Patent Systemby Edith Tilton Penrose

Review by: William F. Brown
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 150 KB
english, 1952
9

Selling the United States Marketby Gustav E. Larson; Marshall N. Poteat

Review by: Franklin W. Gilchrist
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 119 KB
english, 1952
10

Economics of Business Enterpriseby George J. Cady

Review by: Glenn N. Merry
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 126 KB
english, 1952
11

Konsumenfinanzierung in der Schweizby Heinz Hinterkircher

Review by: C. M. Flumiani
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 169 KB
english, 1952
12

Price Determination at the Department-Store Level

Perry Bliss
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 384 KB
english, 1952
13

Marketing Uses of Input-Output Data

W. Duane Evans
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 400 KB
english, 1952
14

The Effect of an Automatic Vending Machine Installation on Cigarette Sales

Richard R. Still
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 172 KB
english, 1952
15

Practical Advertising: Television Supplement and Workbookby Harry P. Bridge

Review by: Robert L. Clewett
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 162 KB
english, 1952
16

The Soviet Price Systemby Naum Jasny

Review by: Robert Bartels
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 163 KB
english, 1952
17

Volume Information

Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 193 KB
english, 1952
18

A Note on "a Method of Pre-Evaluating Merchandise Offerings"

Oscar R. Goodman
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 235 KB
english, 1952
19

Briefly Noted

Charles J. Dirksen
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 210 KB
english, 1952
20

Social Surveys and Social Actionby Mark Abrams

Review by: Irving Roshwalb
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 160 KB
english, 1952
21

Successful Prize Contestsby Zenn Kaufman; Lester M. Cone,

Review by: Harold M. Haas
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 143 KB
english, 1952
22

Co-Operatives in Norwayby O. B. Grimley

Review by: Adlowe L. Larson
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 121 KB
english, 1952
23

Quantity Limits and the New Economic Policy

Wroe Alderson
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 216 KB
english, 1952
24

The Fundamentals of Top Managementby Ralph Currier Davis

Review by: Cyril O'Donnell
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 160 KB
english, 1952
25

Marketing Research Studies in a Grocery Chain

William Applebaum and Richard F. Spears
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 235 KB
english, 1952
26

Air Transportation Managementby Joseph L. Nicholson

Review by: John H. Frederick
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 119 KB
english, 1952
27

Changing Perspectives in Marketingby Hugh G. Wales

Review by: Delbert J. Duncan
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 149 KB
english, 1952
28

Invitation to Advertisingby Kenneth Groesbeck

Review by: William L. Doremus
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 168 KB
english, 1952
29

Air Cargo Transportation and Marketing

Dwight L. Gentry
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 390 KB
english, 1952
30

American Cooperation 1951by American Institute of Cooperation

Review by: H. E. Erdman
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 124 KB
english, 1952
31

Commercial Air Transportationby John H. Frederick

Review by: David W. Bussell
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 245 KB
english, 1952
32

Science in Marketing

Robert S. Stainton
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 211 KB
english, 1952
33

Practical Rules for Graphic Presentation of Business Statisticsby L. E. Smart; S. Arnold

Review by: Richard D. Roberts
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 183 KB
english, 1952
34

Measures of Business Changeby Arthur H. Cole

Review by: R. D. Tousley
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 250 KB
english, 1952
35

Economic Dynamicsby William J. Baumol

Review by: John I. Griffin
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 293 KB
english, 1952
36

Legislative and Judicial Developments in Marketing

Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 420 KB
english, 1952
37

Consumer Finance Company Charges: II

Clyde William Phelps
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 809 KB
english, 1952
38

Notes on Origin of the American Marketing Association

P. D. Converse
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 240 KB
english, 1952
39

Basing-Point Pricing Systems under the Federal Antitrust Lawsby George H. Sage

Review by: Charles L. Hamman
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 233 KB
english, 1952
40

A. M. A. Notes

Ira D. Anderson
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 414 KB
english, 1952
41

Science in Marketing

Stainton, Robert S.
Journal:
Journal of Marketing
Année:
1952
Fichier:
PDF, 373 KB
1952
42

Book Review: Economic Dynamics

Griffin, John I.
Journal:
Journal of Marketing
Année:
1952
Langue:
english
Fichier:
PDF, 437 KB
english, 1952
43

Book Review: Economic Dynamics

Griffin, John I.
Journal:
Journal of Marketing
Année:
1952
Fichier:
PDF, 437 KB
1952
44

Briefly Noted

Dirksen, Charles J.
Journal:
Journal of Marketing
Année:
1952
Fichier:
PDF, 597 KB
1952
45

Consumer Finance Company Charges: II

Phelps, Clyde William
Journal:
Journal of Marketing
Année:
1952
Fichier:
PDF, 1.53 MB
1952
46

Book Review: Selling the United States Market

Gilchrist, Franklin W.
Journal:
Journal of Marketing
Année:
1952
Fichier:
PDF, 259 KB
1952
47

Book Review: The Citizen's Stake in Price Control

Merry, Glenn N.
Journal:
Journal of Marketing
Année:
1952
Fichier:
PDF, 344 KB
1952
48

Book Review: Co-operatives in Norway

Larson, Adlowe L.
Journal:
Journal of Marketing
Année:
1952
Fichier:
PDF, 250 KB
1952
49

Book Review: Invitation to Advertising

Doremus, William L.
Journal:
Journal of Marketing
Année:
1952
Fichier:
PDF, 338 KB
1952
51

A Note on “A Method of Pre-evaluating Merchandise Offerings”

Goodman, Oscar R.
Journal:
Journal of Marketing
Année:
1952
Fichier:
PDF, 601 KB
1952
52

Marketing Research Studies in a Grocery Chain

Applebaum, William, Spears, Richard F.
Journal:
Journal of Marketing
Année:
1952
Fichier:
PDF, 578 KB
1952
53

Book Review: Economics of Business Enterprise

Merry, Glenn N.
Journal:
Journal of Marketing
Année:
1952
Fichier:
PDF, 255 KB
1952
54

Research in Marketing

Lorie, James H.
Journal:
Journal of Marketing
Année:
1952
Fichier:
PDF, 1.34 MB
1952
56

Book Review: Konsumenfinanzierung in Der Schweiz

Flumiani, C. M.
Journal:
Journal of Marketing
Année:
1952
Fichier:
PDF, 338 KB
1952
57

Book Review: Successful Prize Contests

Haas, Harold M.
Journal:
Journal of Marketing
Année:
1952
Fichier:
PDF, 340 KB
1952
58

Book Review: Measures of Business Change

Tousley, R. D.
Journal:
Journal of Marketing
Année:
1952
Fichier:
PDF, 346 KB
1952
59

Marketing Uses of Input-output Data

Evans, W. Duane
Journal:
Journal of Marketing
Année:
1952
Fichier:
PDF, 1004 KB
1952
60

Book Review: Price Policies in the Cigarette Industry

Phillips, Charles F.
Journal:
Journal of Marketing
Année:
1952
Fichier:
PDF, 435 KB
1952