Volume 2; Issue 1

Journal of Direct Marketing

Volume 2; Issue 1
1

Editorial review board

Journal:
Journal of Direct Marketing
Année:
1988
Langue:
english
Fichier:
PDF, 101 KB
english, 1988
2

From the foundation: A meaningful challenge for direct marketing

Robert F. Delay
Journal:
Journal of Direct Marketing
Année:
1988
Langue:
english
Fichier:
PDF, 136 KB
english, 1988
3

From the editor: On merging, purging and privacy

Don E. Schultz
Journal:
Journal of Direct Marketing
Année:
1988
Langue:
english
Fichier:
PDF, 191 KB
english, 1988
4

Marketing research as a sales ploy

Stephen W. McDaniel, Perry Verille, Charles S. Madden
Journal:
Journal of Direct Marketing
Année:
1988
Langue:
english
Fichier:
PDF, 569 KB
english, 1988
5

Direct marketing infrastructure: An indicator of direct marketing potential in foreign markets

Syed H. Akhter
Journal:
Journal of Direct Marketing
Année:
1988
Langue:
english
Fichier:
PDF, 892 KB
english, 1988
6

Anno domini 1998: The year of direct marketobotics

Pierre Passavant
Journal:
Journal of Direct Marketing
Année:
1988
Langue:
english
Fichier:
PDF, 600 KB
english, 1988
8

Bayesian statistics for direct marketers

Chaim M. Ehrman
Journal:
Journal of Direct Marketing
Année:
1988
Langue:
english
Fichier:
PDF, 495 KB
english, 1988
10

An evaluation of the characteristics of direct mail promotions to physicians

James A. Brunner, Jeen-Su Lim, Ron Zallocco
Journal:
Journal of Direct Marketing
Année:
1988
Langue:
english
Fichier:
PDF, 588 KB
english, 1988
11

Abstracts

Journal:
Journal of Direct Marketing
Année:
1988
Langue:
english
Fichier:
PDF, 157 KB
english, 1988