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Volume 62; Issue 3

Journal of Business Research

Volume 62; Issue 3
1

Interacting contributions of different departments to brand success

Leslie de Chernatony, Susan Cottam (née Drury)
Journal:
Journal of Business Research
Année:
2009
Langue:
english
Fichier:
PDF, 426 KB
english, 2009
2

An ex-ante approach to brand capability valuation

Janek Ratnatunga, Michael T. Ewing
Journal:
Journal of Business Research
Année:
2009
Langue:
english
Fichier:
PDF, 869 KB
english, 2009
3

Brand death: A developmental model of senescence

Michael T. Ewing, Colin P. Jevons, Elias L. Khalil
Journal:
Journal of Business Research
Année:
2009
Langue:
english
Fichier:
PDF, 195 KB
english, 2009
5

Brand defection in a business-to-business financial service

Svetlana Bogomolova, Jenni Romaniuk
Journal:
Journal of Business Research
Année:
2009
Langue:
english
Fichier:
PDF, 161 KB
english, 2009
6

Brand extension feedback: The role of advertising

Eva Martínez, Teresa Montaner, José M. Pina
Journal:
Journal of Business Research
Année:
2009
Langue:
english
Fichier:
PDF, 490 KB
english, 2009
7

Brand relationships through brand reputation and brand tribalism

Cleopatra Veloutsou, Luiz Moutinho
Journal:
Journal of Business Research
Année:
2009
Langue:
english
Fichier:
PDF, 251 KB
english, 2009
8

Antecedents of residents' city brand attitudes

Bill Merrilees, Dale Miller, Carmel Herington
Journal:
Journal of Business Research
Année:
2009
Langue:
english
Fichier:
PDF, 169 KB
english, 2009
9

An investigation of determinants of counterfeit purchase consideration

Xuemei Bian, Luiz Moutinho
Journal:
Journal of Business Research
Année:
2009
Langue:
english
Fichier:
PDF, 274 KB
english, 2009
10

Co-creating brands: Diagnosing and designing the relationship experience

Adrian Payne, Kaj Storbacka, Pennie Frow, Simon Knox
Journal:
Journal of Business Research
Année:
2009
Langue:
english
Fichier:
PDF, 866 KB
english, 2009
11

Does brand meaning exist in similarity or singularity?

Pierre Berthon, Leyland F. Pitt, Colin Campbell
Journal:
Journal of Business Research
Année:
2009
Langue:
english
Fichier:
PDF, 299 KB
english, 2009
12

The owner's edge: Brand ownership influences causal maps

Johan van Rekom, Peeter W.J. Verlegh, Robert Slokkers
Journal:
Journal of Business Research
Année:
2009
Langue:
english
Fichier:
PDF, 555 KB
english, 2009
13

Investigating the service brand: A customer value perspective

Roderick J. Brodie, James R.M. Whittome, Gregory J. Brush
Journal:
Journal of Business Research
Année:
2009
Langue:
english
Fichier:
PDF, 607 KB
english, 2009
14

Towards an identity-based brand equity model

Christoph Burmann, Marc Jost-Benz, Nicola Riley
Journal:
Journal of Business Research
Année:
2009
Langue:
english
Fichier:
PDF, 692 KB
english, 2009
15

Editorial Board

Journal:
Journal of Business Research
Année:
2009
Langue:
english
Fichier:
PDF, 426 KB
english, 2009