Volume 58; Issue 1

Journal of Business Research

Volume 58; Issue 1
1

Cross-cultural consumer and business research: an introduction to the special section

Terrence H. Witkowski
Journal:
Journal of Business Research
Année:
2005
Langue:
english
Fichier:
PDF, 55 KB
english, 2005
6

Country-of-origin image: measurement and cross-national testing

Arun Pereira, Chin-Chun Hsu, Sumit K. Kundu
Journal:
Journal of Business Research
Année:
2005
Langue:
english
Fichier:
PDF, 81 KB
english, 2005
10

A conceptual and empirical comparison of three market orientation scales

Ken Matsuno, John T. Mentzer, Joseph O. Rentz
Journal:
Journal of Business Research
Année:
2005
Langue:
english
Fichier:
PDF, 262 KB
english, 2005
11

Assessing advertising media spending inefficiencies in generating sales

Xueming Luo, Naveen Donthu
Journal:
Journal of Business Research
Année:
2005
Langue:
english
Fichier:
PDF, 186 KB
english, 2005
12

Modeling privatization as a firm strategy in transition economies

Shaomin Li, Ming Ouyang, Dongsheng Zhou
Journal:
Journal of Business Research
Année:
2005
Langue:
english
Fichier:
PDF, 138 KB
english, 2005
15

The performance impact of marketing resources

Graham J. Hooley, Gordon E. Greenley, John W. Cadogan, John Fahy
Journal:
Journal of Business Research
Année:
2005
Langue:
english
Fichier:
PDF, 246 KB
english, 2005
16

Editorial Board

Journal:
Journal of Business Research
Année:
2005
Langue:
english
Fichier:
PDF, 33 KB
english, 2005