Volume 43; Issue 3

Journal of Business Research

Volume 43; Issue 3
2

Markets and Constituencies: An Alternative View of the Marketing Concept

Année:
1998
Langue:
english
Fichier:
PDF, 283 KB
english, 1998
4

The Information Dissemination Process of Futures Exchange Innovations: A Note

Année:
1998
Langue:
english
Fichier:
PDF, 80 KB
english, 1998
5

New Coke, Mixture Perception, and the Flavor Balance Hypothesis

Année:
1998
Langue:
english
Fichier:
PDF, 101 KB
english, 1998
7

Predicting Business Failure of Retail Firms: An Analysis Using Mixed Industry Models

Année:
1998
Langue:
english
Fichier:
PDF, 281 KB
english, 1998