Volume 42; Issue 2-3

Main
Journal of Advertising
Volume 42; Issue 2-3

Journal of Advertising

Volume 42; Issue 2-3

1

Audio and Visual Distractions and Implicit Brand Memory: A Study of Video Game Players

Choi, Yung Kyun, Lee, Sung mi, Li, Hairong

Journal:

Journal of Advertising

Année:

2013

Langue:

english

Fichier:

PDF, 285 KB

english, 2013

2

Children's Responses to Advertising in Social Games

Rozendaal, Esther, Slot, Noortje, van Reijmersdal, Eva A., Buijzen, Moniek

Journal:

Journal of Advertising

Année:

2013

Langue:

english

Fichier:

PDF, 162 KB

english, 2013

3

Comparing TV Ads and Advergames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses

Panic, Katarina, Cauberghe, Verolien, De Pelsmacker, Patrick

Journal:

Journal of Advertising

Année:

2013

Langue:

english

Fichier:

PDF, 271 KB

english, 2013

4

Are Banner Advertisements in Online Games Effective?

Yeu, Minsun, Yoon, Hee-Sook, Taylor, Charles R., Lee, Doo-Hee

Journal:

Journal of Advertising

Année:

2013

Langue:

english

Fichier:

PDF, 305 KB

english, 2013

5

The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games

Terlutter, Ralf, Capella, Michael L.

Journal:

Journal of Advertising

Année:

2013

Langue:

english

Fichier:

PDF, 350 KB

english, 2013

6

Seeing Without Looking: The Effects of Hemispheric Functioning on Memory for Brands in Computer Games

Yoon, Gunwoo, Vargas, Patrick T.

Journal:

Journal of Advertising

Année:

2013

Langue:

english

Fichier:

PDF, 271 KB

english, 2013

7

Psychophysiological Responses to Background Brand Placements in Video Games

Gangadharbatla, Harsha, Bradley, Samuel, Wise, Wesley

Journal:

Journal of Advertising

Année:

2013

Langue:

english

Fichier:

PDF, 344 KB

english, 2013

8

Leveraging Virtual Attribute Experience in Video Games to Improve Brand Recall and Learning

Besharat, Ali, Kumar, Anand, Lax, John R., Rydzik, Eric J.

Journal:

Journal of Advertising

Année:

2013

Langue:

english

Fichier:

PDF, 257 KB

english, 2013

9

How Advergame Content Influences Explicit and Implicit Brand Attitudes: When Violence Spills Over

Waiguny, Martin K.J., Nelson, Michelle R., Marko, Bernhard

Journal:

Journal of Advertising

Année:

2013

Langue:

english

Fichier:

PDF, 361 KB

english, 2013

10

Play Buddies or Space Invaders? Players’ Attitudes Toward In-Game Advertising

Poels, Karolien, Janssens, Wim, Herrewijn, Laura

Journal:

Journal of Advertising

Année:

2013

Langue:

english

Fichier:

PDF, 218 KB

english, 2013

11

Are You Entertained? The Impact of Brand Integration and Brand Experience in Television-Related Advergames

Kinard, Brian R., Hartman, Katherine B.

Journal:

Journal of Advertising

Année:

2013

Langue:

english

Fichier:

PDF, 126 KB

english, 2013

12

Who Is the Loser When I Lose the Game? Does Losing an Advergame Have a Negative Impact on the Perception of the Brand?

Steffen, Celina, Mau, Gunnar, Schramm-Klein, Hanna

Journal:

Journal of Advertising

Année:

2013

Langue:

english

Fichier:

PDF, 360 KB

english, 2013

13

Get in the Game: The Effects of Game-Product Congruity and Product Placement Proximity on Game Players’ Processing of Brands Embedded in Advergames

Peters, Sara, Leshner, Glenn

Journal:

Journal of Advertising

Année:

2013

Langue:

english

Fichier:

PDF, 313 KB

english, 2013

14

Coddling Our Kids: Can Parenting Style Affect Attitudes Toward Advergames?

Evans, Nathaniel J., Carlson, Les, Grubbs Hoy, Mariea

Journal:

Journal of Advertising

Année:

2013

Langue:

english

Fichier:

PDF, 245 KB

english, 2013