International Journal of Electronic Customer Relationship Management

Description:

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The aim of IJECRM is to provide an international forum and refereed reference in the field of electronic customer relationship management (ECRM). It also proposes and fosters discussion on the interaction, collaboration, partnership and cooperation between small and medium sized enterprises (SMEs) and larger enterprises in a customer relationship. More innovative analysis and better understanding of the complexity involved in a customer relationship are essential in todays global businesses. Therefore, manuscripts offering theoretical, conceptual, and practical contributions for ECRM are encouraged.