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What Are the Effective Strategic Orientations for New Product Success under Different Environments? An Empirical Study of Chinese Businesses
Yan Yang, Qing Wang, Hengyuan Zhu, Guisheng WuVolume:
29
Année:
2012
Langue:
english
Pages:
14
DOI:
10.1111/j.1540-5885.2011.00900.x
Fichier:
PDF, 169 KB
english, 2012