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Decomposing Product Innovativeness and Its Effects on New Product Success
Roger J. Calantone, Kwong Chan, Anna S. CuiVolume:
23
Année:
2006
Langue:
english
Pages:
14
DOI:
10.1111/j.1540-5885.2006.00213.x
Fichier:
PDF, 167 KB
english, 2006