DEMAND EXPANSION AND ELASTICITY IMPROVEMENT AS COMPLEMENTARY MARKETING GOALS
CHRISTINE HALMENSCHLAGER, ANDREA MANTOVANI, MICHAEL TROEGEVolume:
79
Année:
2011
Langue:
english
Pages:
14
DOI:
10.1111/j.1467-9957.2010.02181.x
Fichier:
PDF, 125 KB
english, 2011