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Marketing Meets Design: Core Necessities for Successful New Product Development : From the Special Issue Guest Editors
Peter Lawrence, Leigh McAllisterVolume:
22
Année:
2005
Langue:
english
Pages:
2
DOI:
10.1111/j.0737-6782.2005.00107.x
Fichier:
PDF, 58 KB
english, 2005