Subjective product knowledge as a moderator of the relationship between attitudes and purchase intentions for a durable product
Ida E. Berger, Brian T. Ratchford, George H. Haines Jr.Volume:
15
Année:
1994
Langue:
english
Pages:
14
DOI:
10.1016/0167-4870(94)90006-x
Fichier:
PDF, 1008 KB
english, 1994