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Brand image transfer from team to sponsor: how effective is it to sponsor a football team with little success
Santos, Manuel Alonso Dos, Moreno, Ferran Calabuig, Alguacil, MarioVolume:
19
Année:
2019
Journal:
International Journal of Sport Management and Marketing
DOI:
10.1504/ijsmm.2019.104158
Fichier:
PDF, 304 KB
2019