Sensory marketing: an innovative marketing strategy to sustain in emerging markets
Khandelwal, Manvi, Sharma, Ashok, Indoria, Vikas, Jain, VinamraVolume:
6
Année:
2020
Journal:
International Journal of Public Sector Performance Management
DOI:
10.1504/ijpspm.2020.106730
Fichier:
PDF, 201 KB
2020