Branding the hotel industry: The effect of step-up versus step-down brand extensions
Hultman, Magnus, Papadopoulou, Christina, Oghazi, Pejvak, Opoku, RobertJournal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.10.047
Date:
October, 2020
Fichier:
PDF, 726 KB
2020
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