The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot, De Jans, Steffi, De Veirman, MarijkeJournal:
International Journal of Advertising
DOI:
10.1080/02650487.2020.1836925
Date:
October, 2020
Fichier:
PDF, 3.29 MB
2020