When do consumers value ethical attributes? The role of perceived quality in gift-giving
Das, Gopal, Peloza, John, Varshneya, Geetika, Green, ToddVolume:
ahead-of-p
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-02-2019-0202
Date:
September, 2020
Fichier:
PDF, 1.14 MB
2020