Exploring how consumer goods companies innovate in the digital age: The role of big data analytics companies
Mariani, Marcello M., Fosso Wamba, SamuelVolume:
121
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.09.012
Date:
December, 2020
Fichier:
PDF, 3.92 MB
2020