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Gamifying the digital shopping experience: games without monetary participation incentives increase customer satisfaction and loyalty
Bauer, Johannes C., Linzmajer, Marc, Nagengast, Liane, Rudolph, Thomas, D'Cruz, ElenaVolume:
ahead-of-p
Journal:
Journal of Service Management
DOI:
10.1108/JOSM-10-2018-0347
Date:
August, 2020
Fichier:
PDF, 1.67 MB
2020