Customersâ Willingness to Disclose Personal Information throughout the Customer Purchase Journey in Retailing: The Role of Perceived Warmth
Aiello, Gaetano, Donvito, Raffaele, Acuti, Diletta, Grazzini, Laura, Mazzoli, Valentina, Vannucci, Virginia, Viglia, GiampaoloJournal:
Journal of Retailing
DOI:
10.1016/j.jretai.2020.07.001
Date:
July, 2020
Fichier:
PDF, 1.41 MB
2020
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