Does personality congruence explain luxury brand attachment? The results of an international research study
Donvito, Raffaele, Aiello, Gaetano, Grazzini, Laura, Godey, Bruno, Pederzoli, Daniele, Wiedmann, Klaus-Peter, Halliburton, Chris, Chan, Priscilla, Tsuchiya, Junji, Skorobogatykh, Irina Ivanovna, Oh, HJournal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.06.047
Date:
July, 2020
Fichier:
PDF, 910 KB
2020
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