Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumersâ perspective
Tsai, Pei-Hsuan, Lin, Guan-Yi, Zheng, Yu-Lin, Chen, Yi-Chong, Chen, Pao-Zhen, Su, Zheng-ChengVolume:
56
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2020.102162
Date:
September, 2020
Fichier:
PDF, 1.35 MB
2020
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