Accelerating New Food Product Design and Development || Market Forces: the Push-Pull of Marketing and Advertising in the New Product Business
Beckley, Jacqueline H., Foley, M. Michele, Topp, Elizabeth J., Huang, J. C., Prinyawiwatkul, WitoonVolume:
10.1002/97
Année:
2007
DOI:
10.1002/9780470277621.ch8
Fichier:
PDF, 124 KB
2007