Storyscaping in fashion brand using commitment and nostalgia based on ASMR marketing
Chae, Heeju, Baek, Minjung, Jang, Hyeonju, Sung, SijunJournal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.01.004
Date:
March, 2020
Fichier:
PDF, 738 KB
2020
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