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Brand Authenticity and Strategic Response to Crises: Symbolic Effects of Donation Type on Purchase Intent and Digital Engagement
Pittman, Matthew, Sheehan, KimLangue:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2020.1734503
Date:
March, 2020
Fichier:
PDF, 2.06 MB
english, 2020