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Why are industrial firms high or low brand sensitive? An empirical investigation
Sharma, Priyanka, Sengupta, Raghu NandanVolume:
28
Langue:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2019.1662314
Date:
January, 2020
Fichier:
PDF, 2.55 MB
english, 2020