
Traditional and Emerging Integrated Marketing Communication Touchpoints Used in Effie Award-Winning Promotional Campaigns
Zwerin, Amanda, Clarke, Theresa B., Clarke, IrvineVolume:
26
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2019.1699626
Date:
February, 2020
Fichier:
PDF, 2.04 MB
2020