“Why Don’t Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR in Consumption Decisions
Magdalena Öberseder, Bodo B. Schlegelmilch, Verena GruberVolume:
104
Langue:
english
Pages:
12
DOI:
10.1007/s10551-011-0925-7
Date:
December, 2011
Fichier:
PDF, 208 KB
english, 2011