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Understanding market agility for new product success with big data analytics
Hajli, Nick, Tajvidi, Mina, Gbadamosi, Ayantunji, Nadeem, WaqarLangue:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2019.09.010
Date:
November, 2019
Fichier:
PDF, 357 KB
english, 2019