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Distracted mind: the effects of multitasking and mind wandering on consumer memory for ad content
Chinchanachokchai, Sydney, Duff, Brittany R.L., Faber, Ronald J.Langue:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2019.1670536
Date:
September, 2019
Fichier:
PDF, 2.08 MB
english, 2019