MARKDEF: A METHODOLOGY FOR UNDERSTANDING COMPETITIVE SPACES BASED ON CONSUMER PERCEPTIONS
Chatterjee, Sharmila C., Sudharshan, D.Volume:
21
Année:
1994
Langue:
english
Journal:
Behaviormetrika
DOI:
10.2333/bhmk.21.97
Fichier:
PDF, 2.29 MB
english, 1994