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The changing role of the marketing researcher in the age of digital technology: Practitioner perspectives on the digitization of marketing research
Cluley, Robert, Green, William, Owen, RichardLangue:
english
Journal:
International Journal of Market Research
DOI:
10.1177/1470785319865129
Date:
July, 2019
Fichier:
PDF, 331 KB
english, 2019