Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing
Kumar, V., Rajan, Bharath, Venkatesan, Rajkumar, Lecinski, JimLangue:
english
Journal:
California Management Review
DOI:
10.1177/0008125619859317
Date:
July, 2019
Fichier:
PDF, 835 KB
english, 2019