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Brand Extensions: Does Buying a Brand in One Category Increase Propensity to Buy It in Another?
Grasby, Alicia, Corsi, Armando, Dawes, John, Driesener, Carl, Sharp, ByronAnnée:
2019
Langue:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.3398695
Fichier:
PDF, 183 KB
english, 2019