
Brand love is all around: loyalty behaviour, active and passive social media users
Bigne, Enrique, Andreu, Luisa, Perez, Carmen, Ruiz, CarlaLangue:
english
Journal:
Current Issues in Tourism
DOI:
10.1080/13683500.2019.1631760
Date:
June, 2019
Fichier:
PDF, 1.74 MB
english, 2019